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Médias mutants – Modèles, usages et contenus numériques

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Billets récents

• Passages : Économie de la culture, industries de contenu et développement du numérique
• Passages : Il faut socialiser l’intranet
• Passages : Modèles économiques du livre numérique
• Passages : Musique: perpétuer le modèle ou innover

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Liens Delicious récents

• Économie de la culture - Bloc-notes de Jean-Michel Salaün
  L'économie de la culture est-elle particulière ?
  Ouvrage de Xavier Greffe, un des pères fondateurs de l'analyse économique de la culture en France.
  3 grands thèmes pour alimenter une réflexion sur l'économie du numérique.
• The iPad is Great But Remember—It’s Apple’s Way or the Highway - Matt Kinsman - Blogs emedia and Technology @ FolioMag.com
  Folio: trade magazine.
  /.../ That leaves publishers (who have invested significant time and money in developing apps) at the mercy of a process they largely have to guess at. Long-term, an even bigger concern is how Apple can dictate both the financial model and customer interaction with emerging iPad editions.
• Time Inc. Frustrated by Apple Over iPad Subscription Issue | Peter Kafka | MediaMemo | AllThingsD
  Modèle non plus centré sur le contenu mais sur le réseaux. Importance du positionnement comme porte d'accès (gatekeeper).
  Modèle Apple: contrôle de l'expérience utilisateur, contrôle du processus d'achat et contrôle des données.
  
  For magazines publishers: subscriptions = recurring revenue + client data.
  /.../ the magazine giant has been unable to get Apple to let it sell and manage subscriptions for its iPad apps–much to Time Inc.’s surprise. /.../ The ability to control digital subscriptions also gives publishers the ability to make their existing print subscriptions more valuable, by bundling the two together. Imagine a scenario where existing Time or Sports Illustrated subs get the digital version free, or at a very steep discount.
• So-Called "Digital Natives" Not Media Savvy, New Study Shows
  Is "Digital Natives" just more spin?
  Students have poor online searching skills (favor search result rankings above all other factors, lack of ability to determine the credibility of search results).
• The Newsonomics of membership » Nieman Journalism Lab
  Membership: about building relationships over time.
  3 key indicators to consider:
  # What percentage of which part of the readership can news sites expect to contribute?
  # How much of their going-forward budgets — and if and when foundation money dries up — can be made up by readers?
  # What’s the median gift?
  
  Examples: Texas Tribune CEO Evan Smith says his plan calls for a third of the site’s funding to come from memberships, aiming toward a goal of 10,000 members. The Tribune’s been a fast climber, signing up about 1,700 members at a median price of about $100, since launching in November.

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