- Web 2.0 is of high interest for 69% of the 1,700 executives that responded to this year’s McKinsey Global Survey (June 2009). Interactive graphic. Results show strong evidence that advantages are translating into measurable business gains.
Most interesting parts
- Measurable benefits on the business:
Better knowledge and marketing: sharing idea, access to experts, communication cost reduction, reduced time to market.
The challenge: Managing adoption
Integrating web 2.0 into processes: /…/The survey results confirm that successful adoption requires that the use of these tools be integrated into the flow of users’ work./…/
Recommanded reading: Bertrand Duperrin‘s blog (blog has an English version) covers enterprise 2.0’s business issues.
Importance of the informal incentives: ratings by peer and online recognition.